The World Economic Forum announced that a trillion trees needed to be planted by 2030 to help the mitigate the causes of climate change. With your help, this is how we hope solve it.
This Brazilian coffee was sourced from Daterra with whom we've launched The Roas-tree Club, a sustainability initiative that promises to plant and maintain 1 tree for the next decade, for every 20kg of coffee we have bought from them. Our aim is to plant at least 20,000 but the sky is the limit.
Daterra is also a carbon-negative coffee producer, and have been kind enough to pass on the offset to us with every lot of coffee bought, meaning we are also offsetting our carbon footprint too.
Inspired by The Cross constellation: also known as The Southern Cross, this is one the most easily visible constellation in the southern hemisphere. Besides using the Kuruxu as a guide to see the cardinal points, the Guarani people of Brazil also determine the seasons of the year by watching the position of the cross: at fall, the cross points to the east; in winter, it stands vertical pointing to the South; in spring the Kuruxu points to the West, and during summer it's upside down. It's important to mention that the cross is not a reference to Christian symbols. The native Brazilians only came in contact with European cultures hundreds of years later.
This coffee's varietal, Caturra, is a natural mutation of the Bourbon varietal first discovered in Minas Gerais, Brazil, between 1915 and 1918. The world 'caturra' means in the Guarani language 'small', which directly references the plant's genetic dwarfism. Because of its small size, it sparked interest because it allows a higher density plantation. Caturra was introduced in Central America in the 1940s and is today one of the most important coffee varietals in the region.