The World Economic Forum announced that a trillion trees needed to be planted by 2030 to help the mitigate the causes of climate change. With your help, this is how we hope to solve it.
This Brazilian coffee was sourced from Daterra with whom we've launched The Roas-tree Club, a sustainability initiative that promises to plant and maintain 1 tree for the next decade, for every 20kg of coffee we have bought from them. Our aim is to plant at least 20,000 but the sky is the limit.
Daterra is also a carbon-negative coffee producer, and have been kind enough to pass on the offset to us with every lot of coffee bought, meaning we are also offsetting our carbon footprint too.
About M'boi Tata
Formed by part of the Scorpion constellation, the "Fire Snake" is a folk tale in Brazil (many people from rural areas swear to have seen a snake made of blue fire near a lake or a swamp). According to the Tupi-Guarani tale, M'boi Tata crawled out of the darkness after a great deluge, preying on the eyes of animals, making the snake increasingly luminous until it became fire itself. It's believed that fire snakes are Brazilian counterparts to the Will-o'-the-wisp, or ignis fatuus: a phenomenon caused by the natural oxidation of phosphine, diphosphane, and methane. These compounds, produced by organic decay, can cause photon emissions.
Laurina is a rare varietal from the Reunion Islands, also known as Bourbon LC or Bourbon Pointu due to its odd tree and bean shape – the trees have a conical shape while the beans are small and pointy on the edges. Laurina has a smaller caffeine index in comparison to other arabica varietals, which makes it more difficult to grow: caffeine acts on the plant as natural insecticide, and the reduced content makes the plant more fragile and less productive. Daterra’s Laurina has been adapted to our own terroir after many years of research in our genetic study field.