THE BEANSTALK PROJECT
We want to turn our magic beans into something wonderful - just like Jack did in the fairy tale Jack and the Beanstalk. Let’s take the magic potential of coffee beans and make something beautiful - trees!
For every kg of
Brazilian coffee sold, we will plant a tree in Brazil.
1 kg = 1 tree.
But why trees? We are all trying to support each other during this difficult time. At some point the Covid crisis is going to end, and we’ll go back to facing the challenge of global warming.
According to Swiss research, if humanity plants 1 trillion trees in the next few years, the effects of climate change could be mitigated. So time to start planting!
This is a partnership with our friends at DaTerra - a farming collective in Brazil. They will plant a tree for every 4 bags of their coffees sold - that includes: DaTerra Monte Cristo, Laurina & Aramosa.